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Creative Studio — Films, Posts and the Content Engine

Make films and posts from one sentence, pass them through quality gates, approve and publish on the company's accounts; the Content Engine learns what works and plans the week.

  • In one sentenceA short brief becomes a script, a voice and a finished film.
  • Through the gatesScript and result pass a quality gate before anyone watches them.
  • Nothing without approvalA post is published when a person approves it; self-publishing per account is off by default.
Studio: the brief, the script and the preview on one screen
Studio: the brief, the script and the preview on one screen

Where it appears: Creative Studio application · Cowork ("make a reel for this product")

Creative Studio makes marketing content from what PORTWARE knows: the claims it may make, its real screens and its documentation. The result is attached to the record it belongs to.

The Production Flow

  1. Brief. Say what you want in one sentence.
  2. Script. The studio writes it. The script gate reads it before anything is spent.
  3. Edit. Watch it live in the browser. Say what to change, pinned to a moment or to a part of the picture you select.
  4. Production. Every format and language asked for is rendered.
  5. Quality. The result is watched and heard; what passes is ready to publish.

Films (reels, stories, promotion, training), picture posts and carousels are made with their text and hashtags.

MenuWhat it is for
StudioNew work, script, live editing
ProductionsThe stage of every piece
FilmsVersions ready to publish
LibraryThe files produced
Media requests and JobsThe production queue in the background
Social mediaAccounts, posts, calendar, comments, messages, analytics
Content EngineStrategy, calendar, ledger, ready moves, agenda
SettingsBehaviour per company

Social Media

The company's YouTube, Instagram, LinkedIn and X accounts connect through official APIs or a publishing service. Access tokens are kept by the server only.

A post is a video, a title, text, hashtags, a cover and a planned time. A manager approves it, it uploads when its time comes and the platform's link is written to the record. If a platform refuses, the reason shows on the post. Views, likes, comments and shares are read back every day.

Content Engine

One loop per company:

  • Learn. Your own posts, the website's most read pages and the public accounts you follow become patterns: hook, length, format, cover, caption, time and platform.
  • Make. A plan is written every week. Creative Studio prepares the drafts.
  • Publish. A finished piece becomes a post waiting for one approval. LinkedIn and X stay by hand.
  • Measure. Every post is measured at 1, 7 and 28 days; pattern weights learn from them.
  • Ready Moves. Searches, competitors' posts and agenda dates become suggestions with a brief, why now and a last day.
  • Ledger. Cost, minutes, gate failures and result per piece.

With Cowork

Cowork drafts films and posts, reads their state and brings account and content reports. Publishing always waits for a person's approval in PORTWARE.

Productions: state, format and language of every piece
Productions: state, format and language of every piece
Films: versions ready to publish
Films: versions ready to publish
Library: the files produced
Library: the files produced
Social media accounts: connection state and followers
Social media accounts: connection state and followers
Posts: text, cover, schedule and approval
Posts: text, cover, schedule and approval
Publishing calendar
Publishing calendar
Strategy: learned patterns and their weights
Strategy: learned patterns and their weights
Content calendar: the week's plan
Content calendar: the week's plan
Ready Moves: a brief, why now and a last day
Ready Moves: a brief, why now and a last day
Agenda: the company's important dates
Agenda: the company's important dates
ModuleWhat it does
PORTWARE Creative StudioReels, posts, training and promotion films made from what PORTWARE knows
PORTWARE Creative Studio for CoworkCowork makes a film, a picture post or a carousel from one sentence, tells how it goes and passes on what to change
PORTWARE Social PublishingPublish Creative Studio films to the company's YouTube, Instagram, LinkedIn and X -- from PORTWARE or from Claude, always approved by a person
PORTWARE Social Publishing · AI repliesCowork reads every new comment on the company's posts, sorts it and drafts the answer; simple thanks and questions can be answered on their own
PORTWARE Social Publishing · WebsiteThe website beside the social accounts: visitors, pages, clicks and where people came from, with tracked links for the account profiles
PORTWARE Social Publishing · Website FilmsEvery film the website shows goes to the company's YouTube and Instagram, with its title, description, page link and poster
PORTWARE Content EngineLearns what works on the company's channels and its competitors', plans the week, makes the drafts with Creative Studio, measures every post at 1, 7 and 28 days and keeps the cost ledger