Website & E-Commerce

How to Do It in PORTWARE

Creating a New Page

1. Website Website Pages
2. Click the + New button
3. Enter the page title in the Page Name field
4. When the editor opens, drag and drop building blocks from the right panel
5. Click each block to edit its content
6. Take it live with Save → Publish at the top right

Customising the Theme

1. Website Configuration Settings
2. Go to the Theme tab
3. Choose your brand colours in the Primary Colour and Secondary Colour fields
4. Upload your company logo in the Logo field
5. Add your browser icon in the Favicon field
6. Apply the changes with Save

Editing the Header and Footer

1. Open the website in preview mode
2. Double-click the top menu (header) to switch to edit mode
3. Add or remove menu items from the right panel
4. For the footer, scroll to the bottom of the page and edit it the same way
5. Changes apply to every page automatically

How to Do It in PORTWARE

Writing a Blog Post

1. Website Blog Posts
2. Click the + New button
3. Enter an SEO-friendly title in the Title field (it should contain the keyword)
4. Write a short summary in the Subtitle field
5. Upload an eye-catching image in the Cover Image field
6. Write the post in the content editor (use H2 and H3 subheadings)
7. Choose the categories in the Categories field
8. Add the keywords in the Tags field
9. Publish it with Save → Publish

Creating a Blog Category

1. Website Configuration Blog Categories
2. Create a category with + New
3. Enter the Category Name and Description
4. Optionally choose a Parent Category (for a hierarchy)

How to Do It in PORTWARE

Editing Page SEO Settings

1. Open the page you want to edit in the web editor
2. Click the Optimize SEO (or gear) icon at the top right
3. Enter a 50-60 character title in the Page Title field
4. Write a 150-160 character summary in the Meta Description field
5. Edit the URL field to set a short, descriptive URL
6. Enter your target keywords in the Keywords field
7. Apply the changes with Save

Image SEO Optimisation

1. Click any image in the web editor
2. Enter descriptive text in the Alt Text field in the right panel
3. Make the image name SEO-friendly in the File Name field (e.g. blue-running-shoes.jpg)
4. Optimise the image size (max. 200KB recommended)

XML Sitemap and Robots.txt

1. Website Configuration Settings
2. Go to the SEO tab
3. Enable the Generate Sitemap option
4. The sitemap is updated automatically: yoursite.com/sitemap.xml
5. Edit the crawler rules in the Robots.txt field

How to Do It in PORTWARE

Creating a Contact Form

1. Open the page where you want the form in the website editor
2. In the right panel go to Blocks → Contact
3. Drag and drop the Form block onto the page
4. Click the form to switch to edit mode
5. Add or remove form fields in the right panel:
   • Full Name - Required
   • E-mail - Required
   • Phone - Optional
   • Message - Text area
6. Choose Create a Lead in the Form Action field
7. Set the Sales Team the leads will be assigned to
8. Publish the form with Save

Pop-up Form (Exit Intent)

1. Website Configuration Pop-ups
2. Create a pop-up with + New
3. Choose On Exit in the Trigger field
4. Add a form with an attractive offer (e.g. "Leave your e-mail for a 10% discount code")
5. Set the target pages with Display Pages

How to Do It in PORTWARE

Publishing a Product in the Online Store

1. Inventory Products Products
2. Choose the product to publish or create one with + New
3. Go to the eCommerce tab
4. Tick the Publish on Website box
5. Choose the eCommerce Categories (for display in the shop)
6. Write a detailed product description in the Website Description field
7. Upload photos from at least 3 angles in the Product Images section
8. Publish the product in the shop with Save

Product Variants (Size/Colour)

1. Go to the Variants tab on the product form
2. Add Variant - define the attributes:
   • Colour: Red, Blue, Black...
   • Size: S, M, L, XL...
3. Define a separate SKU, Barcode and Stock for each variant
4. Use the Price Extra field for variant-specific price differences

Creating an eCommerce Category

1. Website eCommerce eCategories
2. Click the + New button
3. Enter the Category Name (SEO-friendly, descriptive)
4. Choose the Parent Category for a parent
5. Upload the Category Image (for the banner)
6. Create the category with Save

How to Do It in PORTWARE

Viewing Online Orders

1. Sales Orders Orders
2. List online orders with the filter Source = Website
3. See the payment status, delivery address and product details on each order

Processing an Order (Preparation → Shipping)

1. Open the order and click the Create Delivery button
2. Pick the products on the warehouse screen and confirm with Validate
3. Enter the carrier tracking code in the Tracking Number field
4. Notify the customer automatically with Shipped

Abandoned Cart E-mails

1. Website eCommerce Abandoned Carts
2. See the list of customers who abandoned their carts
3. Send a cart reminder e-mail with Send Reminder
4. For automatic sending: enable Settings → eCommerce → Automatic Cart Reminder

How to Do It in PORTWARE

Setting Up a Payment Provider (İyzico Example)

1. Website Configuration Payment Providers
2. Click the İyzico card (or another provider)
3. Click the Activate button
4. Enter the details from your İyzico panel in the API Key and Secret Key fields
5. Tick the Test Mode box to test first
6. Place a test order; if the payment succeeds, untick Test Mode
7. Go live with Save

Creating a Shipping/Delivery Method

1. Website Configuration Delivery Methods
2. Create a delivery method with + New
3. Enter the Method Name (e.g. "Standard Shipping", "Express Delivery")
4. Choose Fixed Price or Weight-Based as the Provider
5. Enter the Delivery Fee or formula
6. Enter the minimum amount in the Free Shipping Threshold field (e.g. 250₺)
7. Activate it with Save

Adding Bank/EFT Payment

1. Choose Wire Transfer from the payment providers list
2. Activate it with Activate
3. Enter your IBAN and account details in the Bank Details field
4. Customers will see this option at checkout; a manual confirmation is needed after payment

How to Do It in PORTWARE

Creating a Discount Coupon

1. Website eCommerce Promotion Programs
2. Click the + New button
3. Enter the Program Name (e.g. "Welcome Discount")
4. Choose Coupon as the Program Type
5. Enter the code in the Coupon Code field (e.g. WELCOME10)
6. Set a percentage or fixed amount in the Discount field
7. Choose the Validity date range
8. Set a lower limit with Minimum Amount (optional)
9. Activate the coupon with Save

Free Shipping Campaign

1. Click + New in Promotion Programs
2. Program Type: Free Shipping
3. Enter the Minimum Order Amount (e.g. 250₺)
4. Optional: limit it to certain categories or products
5. Start the campaign with Save

E-mail Marketing Campaign

1. Email Marketing Mailings
2. Create a campaign with + New
3. Write an eye-catching subject in the Subject field
4. Design the e-mail content with the drag-and-drop editor
5. Choose the Recipient List or apply segmentation
6. Send a test to yourself first with Send Test
7. Start the campaign with Send

How to Do It in PORTWARE

Creating a Live Chat Channel

1. Live Chat Channels
2. Click the + New button
3. Enter the Channel Name (e.g. "Website Support")
4. Add the support staff on the Operators tab
5. Set the working hours on the Rules tab
6. Choose the site the channel appears on in the Website field
7. Activate the channel with Save

Creating a Chatbot

1. Live Chat Configuration Chatbots
2. Create a chatbot with + New
3. Enter the Bot Name (e.g. "Support Assistant")
4. Flow tab - design the conversation flow:
   • Welcome Message → "Hello, how can I help you?"
   • Offer Options → Order Status, Product Information, Other
   • Forward to Operator → for complex questions
5. Trigger: active outside working hours or when operators are busy
6. Activate the chatbot with Save

Saving Chat History to CRM

1. Live Chat → Configuration → Settings
2. Enable the Save Chats to CRM option
3. When the customer comes back, past chats appear automatically

How to Do It in PORTWARE

Google Analytics Integration

1. Website Configuration Settings
2. Go to the Analytics tab
3. Enter the GA4 Measurement ID in the Google Analytics ID field (G-XXXXXXXXXX)
4. Tick the E-commerce Tracking box
5. Complete the integration with Save

PORTWARE's Built-in Reports

1. Website Reporting Website Analytics
2. Choose a date range to see visitor, page view and source data
3. Analyse the most visited pages on the Pages tab
4. See which channels bring visitors with Traffic Sources

E-Commerce Reports

1. Website Reporting eCommerce
2. Sales Summary: total orders, revenue, average basket value
3. Best Sellers: find the popular products
4. Conversion Rate: visitor-to-customer conversion analysis
5. Cart Abandonment: analysis of abandoned carts
6. Download the report as Excel/PDF with Export